Paul McCartney is merging with Starbucks.
Okay, not quite. But almost. Here is the speculation. Here is the (admittedly somewhat sketchy) confirmation.
I swear I am not behind this.
I know, I know - corporate sponsorship and blah, blah, blah. But McCartney is not new to corporate sponsorship. His recent tours (and by "recent" I mean, of course, within the past twenty years) have been underwritten, first by a major credit card company and then by a financial investment firm. So, really, if it's going to happen anyway, then Starbucks is at least a step in the right direction.
As I wrote yesterday, Paul McCartney is a touchstone for me. But coffee is at least a runner-up.
So, really. Let's look at this: Great coffee at the concerts. Great music at the coffee shop.
This partnership rocks.